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● Independent consultant · Google and AI search · English and Spanish

When your customers ask AI, someone gets named. Let's make it you.

I help doctors, law firms and professional services get found on Google and named in the answers ChatGPT, Claude, Perplexity, Google's AI Mode and Copilot write when someone asks for a recommendation. Clear work, real sources, and a plan you can follow.

Book a free 30-minute callCheck where you stand first

Medellín, Colombia · UTC-5Clients in the US and Latin AmericaYou work with me directly

best orthopedic surgeon in Denver

For knee and hip specialists in Denver, three practices come up consistently: a clinic known for sports medicine, a larger orthopedic group with several locations, and Your medical practice, which specializes in joint replacement.

Businesses in this answer

  • A sports medicine clinic
  • A multi-location orthopedic group
  • Your medical practice

Your business is either in that paragraph, or it isn't. Yet.

Example answer, written for illustration1 / 3

verified · Google: its AI features build on the same search foundationssourced · Bing: a single tag can hide a page from Copilot answersin validation · content signals that raise citations in Perplexityheld · "llms.txt gets you cited": no public evidenceverified · FTC rule bans fake and AI-written reviews, Oct 2024sourced · OpenAI: blocking its search bot reduces presence, it doesn't erase itverified · Google: its AI features build on the same search foundationssourced · Bing: a single tag can hide a page from Copilot answersin validation · content signals that raise citations in Perplexityheld · "llms.txt gets you cited": no public evidenceverified · FTC rule bans fake and AI-written reviews, Oct 2024sourced · OpenAI: blocking its search bot reduces presence, it doesn't erase it
Founding clients

The first to put their name on this.

These businesses started building their AI visibility with Notable Source from day one. Their progress becomes the track record, measured against where they started.

Presley Swann, M.D.

Orthopedic surgery · Colorado

Visit site ↗

Tecnoclik

Technology retail · Colombia

Your business?

Open to new founding clients

Talk to me →
  • You work with me directly.No account manager in between. The person on the call is the person doing the work.
  • English and Spanish, both written properly.For practices and firms that serve both communities, nothing gets lost in translation.
  • Ten years inside legal and healthcare compliance.Approvals, board rules and documentation are familiar ground, not a learning curve on your time.

Read my ongoing, published research on how AI models answer →

What changed

Your customers stopped scrolling. They started asking.

Search used to give ten links. Now an assistant gives one paragraph with two or three names.

Before · a search

hip surgeon denver
  • Hip surgeons near Denver · Directory
  • Top 10 orthopedic practices in Colorado
  • Joint replacement clinic · Englewood
  • Reviews: knee specialists Denver area

…and six more links to compare

Now · a question, and one answer

Who's a good hip surgeon near Denver?

"Three practices come up consistently for hip replacement near Denver…"

One paragraph. Two or three names. Everyone else goes unmentioned.

It used to work like this: someone typed a few words into Google, got ten blue links, and clicked around until they found you.

Now many of them ask ChatGPT, Claude or Google's AI Mode the full question in plain English. By the time a person starts comparing, the shortlist already exists.

Here's the encouraging part: getting on that list isn't luck, and it isn't a secret. It's work, and it can be done well.

New rules, translated

Google added a control that can take any website out of its AI answers, including AI Overviews and AI Mode.

What it means for you: your site could be out without anyone deciding it. Worth a check. Source

The FTC rule on reviews bans fake and AI-written reviews, and rewards tied to a positive opinion.

What it means for you: ask every customer the same way, and never pay for a review. Source

A single tag can keep a page out of Copilot answers.

What it means for you: a security plugin can hide your site without anyone noticing. It takes one check. Source

General information, not legal advice.

How it works under the hood

How an AI decides which businesses to name.

Four moves: the question, several searches, a check for facts that agree, and a short paragraph with a few names.

1 · the question

Someone asks a real question

A full sentence, the way people talk. "Who's a good hip surgeon near Denver who takes my insurance?"

2 · the searches

The assistant searches several times at once

It splits the question into smaller searches. That's why a page about one specific thing often does better than a page about everything.1

3 · the check

It looks for facts that agree

If your phone number is different on three sites, that's a fact it can't confirm, so it counts for less.2

4 · the name

It writes a paragraph and names a few

The businesses that make it are usually the easiest to understand and to verify. Not the ones that spent the most.

Good news

You can't buy your way into that paragraph. You can earn it.

No AI company sells the spot. The process rewards being clear, consistent and checkable, which means the work is real, understandable, and within reach for a practice or a firm of any size.

1 Google calls this query fan-out, in its guide to generative AI features in Search.

2 Microsoft asks sites to define entities clearly and consistently, in the Bing Webmaster Guidelines.

What I do

Five jobs, none of them mysterious.

Getting named by AI assistants, getting found on Google, content that keeps going, social profiles set up right, and productivity built around your business.

Getting named by AI assistants

Making your business easy to understand and easy to check.

People call this GEO, generative engine optimization. The name matters less than the work: when ChatGPT, Claude, Perplexity or Copilot looks you up, it should find the same clear story everywhere, with enough proof to repeat it.

  • Your name, address, phone and hours identical on every site that lists you
  • Pages that answer the questions customers actually type, in their words
  • Every claim on your site traced to something that backs it up

Getting found on Google

The steady foundation everything else stands on.

Google says its AI Overviews and AI Mode rely on the same search foundations. Can search engines read your site? Does it load fast? Does your business information agree with itself? This is where the quickest wins usually live.

  • A full check of anything keeping your site from being read properly
  • Pages organized so each one has a clear job
  • Load speed and how the site feels on a phone

Content that survives a busy month

Useful writing, on a schedule that holds.

What works is what only you could write: your process, your experience, the question you hear every week. Paired with a simple system so it keeps happening after launch week.

  • Articles built from questions your customers really ask
  • An approval trail for doctors and lawyers, so nothing goes out unchecked
  • Everything documented and handed to you, always yours

Social profiles, set up right

The same business, recognized everywhere people look.

Google Business Profile, YouTube, Facebook, Instagram, WhatsApp Business and LinkedIn, set up with the same facts and the same story, with your approval on every piece. Profiles help people and platforms recognize you, and some of them can show up in Google on their own.

  • A complete Google Business Profile, which Google itself recommends
  • Profiles set up so posts can appear in search, where the platform allows it
  • Real audience only, and review requests that follow each platform's rules
See the social profiles service →

Productivity for your business

Built around how your business actually runs.

Every business is different. We can work on the specifics of your needs to help you improve your business productivity, with practical changes your team can keep using.

  • A conversation about what's slowing you down
  • Improvements sized to your business, not a generic package
  • Clear documentation, so it keeps working after we're done
See how we can help →
How this works for medical and dental practices →How this works for law firms →
Free, and you don't need me for it

Three checks you can do yourself in ten minutes.

Ask an assistant, Google your name, and look at your site the way a machine does. No cost, no score.
1

Ask an assistant to recommend someone like you

Open ChatGPT, Claude or Perplexity and type what a customer would type: "Best family lawyer in Tampa." Ask a couple of times. Small differences between answers are normal.

What it tells youWhether you show up, and who's in the spot you want.

2

Google your business name and read closely

Look at the panel on the right and every directory listing. Check the phone, address, hours and spelling, then compare them with your own website.

What it tells youIf anything disagrees, fixing it is usually the fastest, cheapest win on the list.

3

Look at your site the way a machine does

On your homepage press Ctrl+U (Cmd+Option+U on a Mac). A page of code opens. Press Ctrl+F and search for your main headline.

What it tells youIf your own words are in there, machines can read them too. That's a great sign.

Start with any of the three. There's no score, just a clearer picture.

Working together

Four steps, and you can stop after any of them.

We talk, I take a proper look, you get a plan and a price, then I do the work.

  1. We talk

    Thirty minutes. You tell me about the business, I share what I see. Free, and it can end right there.

    you can stop here

  2. I take a proper look

    A written review of where you stand, in plain English, with what I could confirm and what I couldn't.

    you can stop here

  3. You get a plan and a price

    What I'd fix, in what order, how long it takes and what it costs. Nothing starts until you approve it.

    you can stop here

  4. I do the work

    With a monthly report you can actually read. Nothing goes out under your name without your written yes.

How I work

If I can't prove it, I won't publish it.

Proof before publishing, your written yes, your rules first, and everything stays yours.

Every sentence on your website should be one you could stand behind if a customer, or a regulator, asked where it came from. So the work starts by separating what's provable from what's assumed. It takes a little longer, and it's why nothing surprises you later.

The prism doesn't create the light. It reveals what was already in it.

Try it

Drop a claim into the prism. It comes out labeled, the way every sentence on your site would.

Drag a claim onto the prism, or select it with Tab and press Enter. Examples written for illustration.

Proof before publishing

If I can't point to where a claim came from, it waits, including the ones we'd both love to be true.

Your yes, in writing

Nothing goes live without your written approval. For doctors and lawyers, that record matters as much as the content.

Your rules come first

Medical and legal advertising has real rules. I read the regulation before writing a word.

You keep everything

Accounts, content, documentation, process. If we ever stop, you keep it all and start nothing over.

Your records stay out of it

This work lives on your public website, listings and content. I don't need patient records or client files, and I decline them if offered.

Read access is enough to start

Your website, Google Business Profile, Search Console and analytics, under your own account. Never a shared password, and you can revoke it anytime.

Three dials

Every AI risk comes down to three dials. I set all three on purpose.

A goal, some access, and whoever is watching. Turn them and see what changes.

Three brass knobs on a dark panel, lit by the gold ray of a glass prism

The goal

Real customers, verifiable facts

What the work is allowed to chase: real customers and verifiable facts. Never inflated reviews, mass-produced pages or promised rankings.

The access

Drafts and checks only

What any tool can touch. AI drafts and checks. It never publishes or edits your live website on its own.

The oversight

Test copy, your written yes, dated sources

Who signs off: a test copy first, a before-and-after check, your written yes, and a dated source behind every claim.

This is how I work. AI does the heavy lifting, and nothing reaches your customers without proof and your signature.

Drag a dial, or focus it and use the arrow keys.

What you've heard · what's documented

Turn the card. Read the source.

Eight common beliefs about AI search, ads, reviews and safety, each checked against what the companies behind them published, plus our standards.
Questions

What people ask before hiring me.

GEO, ChatGPT and Claude, costs, timing, security and privacy. Straight answers.
What is GEO?

Generative engine optimization: the work of making your business easy for AI assistants like ChatGPT, Claude, Perplexity and Copilot to understand, verify and mention. In practice it builds on solid SEO, with extra care for consistent facts and clear pages.

How do I get ChatGPT, Claude or Perplexity to recommend my business?

Nobody can guarantee it, and you should be wary of anyone who does. What helps is being easy to verify: consistent information everywhere, pages that answer real questions, and a site machines can read. We look at where you stand today, so progress can be measured and shown to you in plain language.

How do you handle AI, security and privacy?

With rigorous, up-to-date standards on security, privacy, AI agency and safeguards. AI supports the work, people remain accountable for it, and your accounts and records stay protected. I'm happy to walk you through our standards on the call.

Can I do some of this myself?

Yes, and I'd encourage it. The three checks above are a great start, and fixing inconsistent listings is something many owners handle in an afternoon.

Do I need an llms.txt file?

Not for Google, which says it doesn't use it. There's no public evidence it helps with other assistants yet, so it isn't where I'd spend your budget first.

Does regular Google SEO still matter?

More than ever. Google says AI Overviews and AI Mode rely on the same search foundations, so good SEO is the base everything else builds on.

How long does it take to see results?

Fixing broken details can show up within weeks. Getting named more often by AI assistants takes longer and moves less predictably, because these systems update on their own schedules. Three to six months is a realistic window for meaningful change.

What does it cost?

It depends on the size of your site and what needs fixing, so the price is set after the review. Work runs as a one-time project with a fixed price, or as a monthly arrangement. The first conversation is free.

Do you work with doctors and lawyers?

They're my focus. Every piece of content goes through your written approval, and clinical or legal claims are reviewed before they're published.

How is this different from hiring an agency?

You work with one person who does the work and answers your email. Everything is documented and yours, and every recommendation comes with the source behind it.

Who I am

I came to this work from compliance, not marketing.

Alejandro Peñuela, Medellín. Ten years in legal and healthcare compliance, now asking "can we prove this?" about every sentence on your site.
Portrait coming soon

And I love this work for the same reason.

I'm Alejandro Peñuela. I work on my own from Medellín, Colombia, with clients in the United States and Latin America, in English and Spanish.

  • 6 years · government legal officeTaking sworn declarations word for word and keeping case files in order.
  • 2 years · quality assurance, US healthcare billingLeading teams that checked work against a standard and found what didn't match.
  • 2.5 years · legal case assistant, Los AngelesOn the compliance team of a large immigration law firm, reviewing matters before they closed.
  • Today · Notable SourceAsking "can we actually prove this?" about every sentence on your website.

I also build AI systems. My research on how AI models answer is ongoing and public. In July 2026 I published an experiment measuring how a model's answers change when you ask the same question a hundred times. The design was developed in conversation with Claude (Anthropic), and the record says so. The code and data are open, so anyone can check them.

Published researchCode and dataLinkedIn
Next step

Let's find out where you stand.

Thirty minutes, no cost, nothing to sign. We'll ask the question your customers ask and read the answer together. You'll leave with a clear picture, even if the honest answer is that you don't need me yet.

I reply within one business day. No budget question here: that belongs in the conversation. Prefer email? contact@notablesource.co